Age: 41
Title: CEO, Professional Bull Riders
PRO: Built a barnstorming bull-riding circuit into a $100-million brand with mainstream sponsors like Enterprise Rent-A-Car and celebrity investors such as Wayne Gretzky and John Elway.
CON: No one is likely to switch from an NFL game to a bull-riding competition anytime soon. Maybe if they replaced the clowns with cheerleaders . . .